The task was to create a seamless large display interactive motion sizzle with a contemporary concept to increase the visitors' traffic and showcase United Technologies' different systems and services at Farnborough Airshow 2016.
The solution was to create a hyper-real sequence that starts from the center of an engine then goes to different views of the airplane using seamless transitions and continuous camera moves to highlight the electrical and safety systems. The plane lands on an abstract and welcoming tarmac, then a group of hot spots appears on different areas of the plane, each hot spot will invoke a pop-up window that contains multiple items, the user can choose to view the item as a real-time 3D model with pinch to zoom functionality or play multiple videos, view images, and PDF documents.
My role: Art Direction/Design.
Made at Inhance Digital.