I was a part of the team at Baked Studios to help launch Nikon's most powerful camera that delivers a superb image quality through an amalgamation of its compact mirror-less body and high-res sensor.
My role: Art Direction, Design, Animation
Creative Director: Chris Hoffman
Exec. producer: Chad Feeback
Made at Baked Studios
The goal was to create a cinematic animation with layers of abstract elements to highlight the key feature of the Z7 camera which is the mirror-less sensor while motivating the audience's excitement through an artistic world captured by Nikon.
The Process: Utilizing powerful video cards, I started assembling a storyboard with fully rendered frames while exploring exciting looks and elements in real-time to add depth to the shots using Cinema 4D, Turbulence FD, Octane and X-particles.
A light's journey through an ominous universe that drives pixels of colors and motion to create the perfect image.