I was a part of the team at Baked Studios to help launch Nikon's most powerful camera that delivers a superb image quality through an amalgamation of its compact mirror-less body and high-res sensor.
My role: Art Direction, Design, Animation
Creative Director: Chris Hoffman
Exec. producer: Chad Feeback
Made at Baked Studios
The goal was to create a cinematic animation with layers of abstract elements to highlight the key feature of the Z7 camera which is the mirrorless sensor while motivating the audience's excitement through an artistic world captured by Nikon.

The Process: Utilizing powerful video cards, I started assembling a storyboard with fully rendered frames while exploring exciting looks and elements in real-time to add depth to the shots using Cinema 4D, Turbulence FD, Octane and X-particles.
A light's journey through an ominous universe that drives pixels of colors and motion to create the perfect image.
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